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Guillaume Louvel

My professional journey

I accelerate decision-making by bringing user evidence to the table. From C-level strategy to day-to-day product choices, I help organizations make customer-centricity actionable and sustainable. Passionate about research democratization, process optimization, and mentoring.

Portfolio available on demand

Professional Experience

ResearchOps Expert

Paris, France

- Scaled UX & Market Research operations across 3 brands and 3 countries (France, Germany, Belgium). - Operationalized a 1,000+ participant B2B research panel. - Implemented knowledge management system (Dovetail) and AI-enabled research workflows. - Developed budget tracking system and standardized analysis templates.

Senior UX Researcher

Paris, France

- Led strategic research projects from Discovery to Delivery, collaborating with Product, Marketing, and C-level stakeholders. - Conducted user profiling and Jobs To Be Done mapping. - Led tactical research, and coached Product Designers.

Senior UX Researcher Consultant

Paris, France

- Led user studies: user tests, exploratory interviews, focus groups, UX reviews, card sortings. - Led two training courses, and mentored Designers and Product Owners on UX Research methodologies. - Involved in strategic thinking to improve deliverables, tools, and methodologies. Selected clients: Google, Amazon, Air France, Fortuneo, Carrefour Banque, Natixis, Insee, Leroy Merlin.

UX Researcher Consultant

Vélizy, France

- Embedded in PSA Group within the Direction de la Recherche, de l'Innovation et des technologies Avancées (DRIA). - Conducted user tests & co-design on innovative services and HCI: brainstorming, user stories, wireframes, UX reviews. - Academic collaboration with a PhD student on measuring UX based on hedonomics models. - Supervised an intern.

Games UX Researcher

Montreuil, France

- Worked in the Editorial User Research Lab on worldwide projects for both dev teams and H.Q. - Conducted user tests and involved in workshops and R&D studies (biometrics, survey design & psychometry).

Education

MSc in Cognitive Engineering "Artificial and Natural Cognition"

École Pratique des Hautes Études
Paris, France

Master thesis: "Strategies and behaviors in context: a study of video game players"

MSc in Psychology "Neurocognitive Processes and Affective Sciences"

Charles de Gaulle University Lille 3
Lille, France

Specialized in neurocognitive processes and affective sciences.

Languages

French

Native speaker

English

C1 Advanced

Core Skills & Expertise

Strategic UX Research

Discovery research, mixed methods, Jobs To Be Done (JTBD), personas, journey mapping, user profiling

ResearchOps

Process design, tooling strategy, panel management (1,000+ participants), knowledge management, research democratization

Stakeholder Management

C-level collaboration, Product & Design partnership, Research & Marketing alignment, facilitation

Training & Mentoring

Workshops, coaching, research democratization (trained 60+ Product Designers across 3 countries), AI leverage

Change Management

Cross-functional collaboration, vendor negotiation (30% cost savings), budget tracking (1.15M€)

Tools & Software

Dovetail, Notion, Airtable, Maze, Lookback, Qualtrics, Hotjar, Figma, Miro, Confluence, JIRA, ChatGPT, Gemini, Claude

Key Achievements

Operational Efficiency

Reduced recruitment time from 3 weeks to 3 days

Research Democratization

Increased autonomous studies from 25% to 75%, trained 60+ Product Designers across 3 countries (FR / DE / BE)

Budget Management

Tracked 1.15M€ research budget and negotiated vendor contracts achieving up to 30% cost savings

Scaling Operations

Operationalized a 1,000+ participant B2B research panel across 3 brands and 3 countries

Publications & Speaking

Webinar "Atomic Research"

"Atomic Research: how to structure your research and findings?" - Axance meetup, 2020. 200+ attendees.

Book Chapter

"Play as if you were home" in the Games User Research Book (Oxford University Press, 2018)

Conference Article

"Relationship between pleasure and psychological needs in the automotive domain" in Ergo'IA '18 Proceedings (2018)

Timeline design inspired by astro_academia